In fact, in this recent survey, 90% of people said they preferred to communicate with brand vendors. This year, Google, Facebook, Apple and Amazon begin to focus on customers' information and conversation.
Consumers and brand marketers are going to see the growth of below fields:
Chat robot has higher requirement of technology. Chat robot, artificial intelligence, and machine learning are the hot topics currently. As a brand, taking new industry trend and groundbreaking techniques like chat robot are essential. But as pointed by Forester, AI is not the catholicon to companies. Chat robot will be a new channel to develop more customers and provide personalized service for customers.
In November, 2017, FacebookMessenger promoted CustomerChat, this is a plug-in and can let entrepreneurs use FacebookMessenger in their own websites. With the plug-in launching, brand vendors can take use of their own websites and abstract new customers in this incremental free platform. FacebookMessenger is the chance of marketers, as even people close the websites, they can browse the chat records or continue to chat with brand vendors. FacebookMessenger was launched in 2008 just for chat, but now it rapidly grew and gained 1.3 billion users.
Apple joins the trend and releases BusinessChat. BusinessChat is "a powerful and new way to let entrepreneurs to contact customers from inner messages. It can connect entrepreneurs to clients, arrange the meeting and pay by ApplePay, etc. Beside FacebookMessenger, Apple BusinessChat, Google Assistant and Amazon Alexa, there are many opportunities.
In 2018, Instagram will release "InstagramMessaging". The user growth and new functions of Instagram make video and video sharing network is the hottest field.
QQ also launched a chat robot named Xiaobing, it is very interesting can do a lot of things, such as help group holder to manage the group, play games with members, singing, reciting, very smart.
Artificial intelligence is more and more applied and developed, it is believed that AI robots will go into more industries and more filed, even into every family. This is a big progress made in human history.
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